About Me

Search Marketing and Analytics Evangelist

• Strategized PPC Campaign for over 150 + products
• Helped set up and install Google analytics across all web properties
• Researched and compiled visitor segmentation for targeted Pay Per Click campaigns
• Placed tracking methods and protocols to report lead generation and success of  individual campaigns
• Developed and implemented landing pages and Ad copy variations based on target segmentation
• Performed multivariate testing on landing pages for determining the best performing layouts and concepts
• Developed protocols to determine an offer’s potential life-cycle and Ads spent for different online avenues

Global Web Research and Marketing Analyst

• Strategized global SEO SEM SMM efforts
• Evaluated and Recommended on existing site architecture
• Web Research (Lab Usability, Site Visits, Heuristic Evaluations etc)
• Created Portfolio of 1500 Keywords after researching search habits
• Customer Satisfaction measurement & VOC analysis
• Redesigned website navigation for better conversion using A/B testing
• Strategized ways for effective reputation management online and offline
• Monitor competitive SEO activity to assess Neways visibility against strategic keywords
• Researched new multimedia technologies that were integrated into existing and future projects
• Assessed project feasibility, determined purpose, and executed project plans for various projects
• Managed technical efforts for creating feeds for products, videos and all forms of content
• Responsible for Neways online branding efforts through different social and professional networks
• Analyzed data from server logs and statistical analysis to project current search engine traffic patterns
• Interfaced with different countries marketing branch to implement marketing metrics and measurement
• Created in-house research plans, which included: Focus and Peer Groups, Online Polls and Awareness polls

• Study patents related to search engine technology
• Compiled keyword performance analysis report
• Analyze and optimize site architecture and page content
• Analyzed web traffic patterns using online analytic tools
• Responsible for increasing referrals, link popularity, and rankings of the website
• Extensively used web analytic software like webceo, Google Analytics, keyword Discovery
• Developed strategies for increase client site traffic and sales through innovative SEO techniques
• Initiated the development of products and services based on SEO knowledge, techniques, and tools

• Performed market segmentation and analysis
• Project supervisor for partner company VivaTru
• Designed and developed surveys to collect data for research
• Modeled and simulated market response using SAS and SPSS
• Performed logistic analysis to plan strategies and research protocols for new avenues
• Programmed to track corporate information through data models using STATA

Web and Portal Project Manager

• Created and maintained advertising campaigns
• Responsible for cost and inventory analysis of past performance data
• Investigated financial data to devise new strategies for profit maximization
• Responsible for search engine ranking and website optimization
• Developed, edited, and maintained product and marketing contents on websites
• Initiated and maintained company blog to discuss product and market future
• Established goals and analyzed data from Google Analytics and Overture

• Assisted in developing data mining protocols in SPSS
• Extensively used MS excel for monitoring ongoing campaign performance
• Assisted in creating daily campaign progress reports for the clients
• Designed automation codes to discard duplicate and incomplete data using SAS
• Merged statistical models for analysis of data and drafted graphs for presentations
• Designed customized queries to get specific client oriented information from data
• Created deliverable reports for clients using Corda, Oracle Discovery, and Power point
• Responsible for modifying databases using PL/SQL and T-SQL

Product Analyst and Marketing Supervisor

• Maintained the commercial web retail store, www.NameBrandOutlet.com
• Analyzed sales report to determine areas of opportunities and improvement
• Made recommendations that increased sales from 20% to 60% in one year
• Worked in a team to formulate marketing ideas and establish implementation steps
• Modified layout of WebPages using Adobe Photoshop, InDesign, and Illustrator

• SAS, SPSS, STATA, Phstat2.0
• Oracle PL/SQL, MS T-SQL
• Shazam, R-Plus, S-plus, WebStat
• Web trends, Google Analytics

• Adobe Photoshop, Illustrator, InDesign, PageMaker
• MS Excel, Access, FrontPage, Project Professional
• CoreSense, Corda, Zoovy, eBay Store
• SubmitEaze, Article Pro, SEO Report