Web Designing Colors “The Emotional Factor”
Color Theme on your website design template is very important to realize that different colors invoke different emotions, are associated with specific concepts and say different things in each society. The colors you choose will have a direct effect on how the public perceives your web company. Technology allows us to create color combinations.
Here are some of color according from Human Body Chakra’s :
Red:
Sense of power, excitement and energy, Money, strength, action
Orange:
Love, passion, sexuality, Ideas, Imaginations, Currier, friendliness, and energy
Pink
Love, Peaceful, happy, feminine, compassion, sweet, playful
Yellow:
Prosperity, Caution, brightness, intelligence, joy, organization, Spring time
Green:
Health, nature, comfort, growth, freshness, sharing and responsiveness
Blue:
Knowledge, Scientist, Understanding, cooperation, protection and security
Purple:
Spiritualism, Royalty, sophistication, religion
Black
Super power, Elegant , Dramatic, classy, committed, serious
White:
Pure, fresh, easy, cleanliness or goodness
We know that if we can cause some kind of an emotional reaction in the people we are marketing to and communicating with, By choosing the colors of your websites or online media publisher with deliberate care, we are purposefully trying to invoke a specific emotional response that will increase sales. So pick your colors carefully.
When ordering websites from your web hosting, ask to use one primary color and one secondary or complimentary color only. Base these colors on the specific audience, market and the messages you want to communicate to the rest of the world. If more than two or three colors are used, things tend to look a little messy, and the power of any one color is diluted too much, so we most often stick with two colors.
If the client already has an established brand, make sure to match the colors of the website with the original colors of the company. It is not wise to have print collateral material one color and the website a totally unrelated color. All marketing channels need to remain consistent, with one face only.
Whether you are designing websites, media printing on paper for clients or for your own business, your color choice is vital. Be sure to try different colors, different shades, and different combinations before you decide.
This entry was posted on Wednesday, June 11th, 2008 at 9:44 am and is filed under Web Design Tips |
. You can follow responses to this entry through the Comments RSS Feed. You can leave a response or trackback from your site.
Braint Luse responds:
Posted: June 17th, 2008 at 12:35 am →
You had given clear idea about the web-site designing,each colour has specific significance and it’s importance.If we use 2 colours it will be more attractive than using different colours.