Search Engine Optimization
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Search Engine Optimization
The Basics of SEO
About two-thirds of all clicks occur on organic search results, and every one of those clicks is free. Organic optimization can increase qualified traffic to your site very cost-effectively, but that doesn’t mean it’s easy.The basics of search engine optimization (SEO) are well-known:
- Full visibility for the search engines
- Optimized site and page structure
- Complete and targeted content
- Quality internal, outbound, and inbound links
There is no better, faster, or more dramatic way to improve your online business than earning great search engine rankings. When the pages from your site appear at or near the top of the first page of the search results in Google, Yahoo, and MSN you enjoy a large and constant stream of qualified visitors. Learn more about the methodology we use to optimize your new or existing website.
Leveraging Organic and Paid Search
Working simultaneously on both the paid and organic optimization efforts of a web site gives us a huge advantage towards producing optimal results from both efforts.
It starts with the obvious benefit of applying the deep understanding we gain concerning the keywords which attract visitors and the way people navigate and convert on the website. The benefit is intensified by our software which tracks the specific keywords, whether paid or organic, that visitors search on before coming to the site and then properly valuing the role each plays in revenue generation. This knowledge allows us to continually optimize both our organic efforts and our paid-search campaigns in ways that would be impossible without this proprietary view.
Results
StrategyNode has successfully optimized sites ranging from a tiny 10-page site in the very competitive diet arena to a 50-million page content site.
- Increased organic traffic for a highly localized information service from 1,000 to 70,000 visitors a month in six months and eventually to over 120,000 a month.
- Increased organic traffic by 70% in x months for a home services business.
- Increased organic traffic by 75% in the first month after optimization for a media company’s content site.
